Websites

This was my first time working on a big website project with a lot of focus on animations, and figuring out how to write copy that matched the look and feel was definitely a challenge. It took some adjusting to imagine how the words would play alongside the visuals, but we pulled it off, and the end result turned out really beautiful.

One of my key roles was rewriting the website copy for Yes You Can Drinks.

They needed a voice that truly captured their personality, while also adding conversion-focused sections to drive more engagement.

This meant diving deep into audience research, understanding what their customers actually cared about, and blending it with the Australian sense of humor to create a site that feels as fun, bold, and refreshing as their drinks.

The result is the now-live website that speaks directly to their audience, authentic, engaging, and built to convert.

For Spriggy’s website, my job was to make sure it spoke directly to parents and drove action.

That meant diving deep into audience research, understanding what parents actually need from a product like Spriggy, and translating that into a website that felt clear, trustworthy, and compelling.

Based on those insights, I structured the layout to guide parents seamlessly through the key benefits and wrote the copy to address their concerns, highlight the product’s value, and make financial education for kids sound like a no-brainer.