The Dubai Balloon (Part of Hero Experiences Group)

The Dubai Balloon At Atlantis is a tethered balloon experience in partnership with DEI and Hero Experiences Group, with Atlantis The Palm as the proud location partner.

It's an experience that offers visitors the opportunity to rise above the everyday. It’s an observation point that lets guests feel on top of the world as they take in 360° views of the Dubai shoreline and its iconic landmarks.

The balloon is securely anchored to the ground and operated manually by our experienced Pilots. Being partnered with industry leaders when it comes to aviation and flight safety, all guests can rest assured that they are in the best hands. 

01 - The Dubai Balloon Halloween Campaign

I wanted to create an experience that wasn’t just another generic spooky-themed promo—but something interactive, exciting, and shareable.

01 - We started with a digital scavenger hunt. We hidden a Halloween-themed logo across The Dubai Balloon website, and visitors had to find it, screenshot it, and post it on their Instagram stories using our custom Halloween filters. The incentive was that you could be one of the three random winners to receive exclusive tickets to the experience. 

02 -Then, we had an on-site scavenger hunt. At the venue, guests searched for balloon-shaped tokens hidden throughout the area. Finding one meant a chance to spin the prize wheel and win free merchandise—adding an extra layer of excitement and rewarding participation.

03 -To spread the word, I produced a radio ad to hype up the campaign and launched targeted ads on Facebook and Instagram, ensuring we reached mainly families looking for a unique way to celebrate.

Radio Ad Performance

During the radio ad broadcast, the website saw a huge spike in traffic, recording over 1,600 organic views—a massive jump from zero searches in the days leading up to it. The ad caught attention, sparked interest, and drove visitors.

Sales Performance

Running the on-site scavenger hunt moved the needle in a big way. The days we ran it ended up being the 2nd and 7th highest-performing sales days of the entire year. Proving again and again that interactive, experience-driven marketing works. People booked, they engaged, and they made it one of our biggest sales milestones to date.

TOTAL REVENUE GENERATED = 102,952 AED

02 - The Dubai Balloon Christmas Campaign

Who wouldn’t want to take pictures with Santa on top of a 300-meter tethered helium balloon? Exactly.

This one was a no-brainer—we wanted to engage with our audience actively. So, we had our staff dress up as Santa and accompany guests on their flights, turning the experience into something unique. While soaring above the city, Santa told stories about Dubai’s iconic landmarks, making the ride both magical and educational. The kids went wild for it.

Santa at ground level? Cool. Santa floating 300 meters in the sky? Iconic.