Spriggy

Spriggy is an Australian-based FinTech company on a mission to make financial education fun and accessible for kids while giving parents the tools to raise money-smart children.

By gamifying the experience and introducing kids to their own bank accounts and debit cards early on, Spriggy helps them learn the value of saving, spending, and budgeting in a hands-on way.

Parents can seamlessly transfer money, set allowances, and track spending, giving kids a sense of responsibility and independence—all while keeping things safe and under control. It’s financial literacy, but make it fun.

For Spriggy’s website, my job was to make sure it spoke directly to parents and drove action.

That meant diving deep into audience research, understanding what parents actually need from a product like Spriggy, and translating that into a website that felt clear, trustworthy, and compelling.

Based on those insights, I structured the layout to guide parents seamlessly through the key benefits and wrote the copy to address their concerns, highlight the product’s value, and make financial education for kids sound like a no-brainer.