MBC Shahid - Sahel Event

The vision behind this summer event was to create something genuinely fun, engaging, and memorable for both kids and adults, while bringing our shows and titles to life through immersive, interactive experiences.

Every detail was thoughtfully considered, from the overall visitor journey to the smallest touchpoints, making sure entertainment and storytelling came together naturally.

My role was to conceptualize the activations, map out the visitor journey, develop creative giveaway ideas, and find playful ways to integrate our titles into each booth and experience. The goal was to make every interaction feel intentional, exciting, and connected to the stories audiences already know and love.