MagicBrief (Pre-Canva Acquisition)

Adding a bit of Magic to your Briefing

I worked on the early MagicBrief website and brand messaging, helping shape how the platform positioned itself before its acquisition by Canva.

At the time, MagicBrief was one of the first platforms of its kind, built to help e-commerce brands and creators streamline creative briefing, track ad performance, and produce better-performing content, faster.

The challenge was to communicate a new way of working in a space where the category was still emerging, making the product's value clear, compelling, and easy to understand.